Wizarding World is the name of a media franchise in which all modern Harry Potter related and inspired media takes place. The Wizarding World was previously known as J.K. Rowling’s Wizarding World and was co-created by J.K. Rowling and Warner Bros. Pictures.
In terms of contents, there are three main parts of the Wizarding World:
|Harry Potter films||2001 – 2011|
|Fantastic Beasts films||2016 – 2018|
|Harry Potter and the Cursed Child play||2016 – 2018|
However, there are multiple video game tie-ins, books and other media items that constitute the Wizarding World. For a full list, see the Wikipedia page on the topic of Wizarding World.
- Pottermore — launched by Rowling in June 2011, Pottermore is an official website where all future Harry Potter projects are concentrated. Although Pottermore often references and features items from the general Wizarding World, it is still heavily focused on the Potter content pillar.
- Video Games — a tie-in game exists for every book published in the main Harry Potter series, with additional mobile and console titles currently in development by Portkey Games and with previously developed Lego Creator titles
- Books — the Wizarding World books include movie companion books and are almost exclusively tied into the movie production era
- Theme Parks — The Wizarding World of Harry Potter is a chain of themed areas at Universal Park & Resorts, designed by Universal Creative under an exclusive license with Warner Bros. Entertainment. Additionally, on 15 July 2014, the Wizarding World of Harry Potter attraction opened at the Universal Studio Japan theme park.
Wizarding World logo and trademarks
On March 13th 2018 the Wizarding World brand logo has been redesigned, with multiple Harry Potter websites being updated as a consequence.
According to Pottermore, the idea behind the new logo is:
The new Wizarding World logo is an open book, reflecting its literary origins, and contains elements emblematic of the beloved characters from both Harry Potter and Fantastic Beasts. Astute fans will instantly notice the iconic lightning bolt, as well as a subtle nod to magical creatures, embedded in the logo. Additionally, the book’s fanned-open ‘pages’ are actually wands, each belonging to one of the legendary wizards or witches from the two franchises.
The Wizarding World copyright and trademark information:
- WIZARDING WORLD™ is a trademark of Warner Bros. Entertainment Inc.
- WIZARDING WORLD™ publishing and theatrical stage rights © J.K. Rowling
- WIZARDING WORLD™ characters, names and related indicia are TM and © Warner Bros. Entertainment Inc. All Rights Reserved