Niantic, Inc. (often abbreviated as NIA, formerly known as Niantic Labs) is an American software development company with offices in San Francisco, Seattle, Tokyo and Los Angeles. Niantic is best known for developing the following augmented reality games: Ingress, Pokémon GO and the upcoming Harry Potter: Wizards Unite.
Niantic’s CEO, John Hanke, founded the company in 2010 as an internal startup within Google, taking up the name from a whaleship — Niantic — that brought fortune-seekers to San Francisco during the California Gold Rush of 1849.
Niantic is considered to be the technology leader in Augmented Reality gaming at planet scale. In the first quarter of 2018, Niantic started offering a new product to companies and interested parties, titled The Niantic Platform (TNP). TNP enables third party developers to utilise NIA’s existing technology to develop games.
Niantic’s real-world AR platform is designed to enable users to interact in shared worlds seamlessly blended with the real world. Built on a foundation proven to scale to hundreds of millions of users, the platform manages shared state, communication, security, mapping, and AR functionality.
Key company events
- October 2015 — Niantic leaves Google, following Google’s restructuring as Alphabet Inc.
- October 2015 — Google, Nintendo and The Pokémon Company invest $30 million in Niantic to support company growth and product development
- February 2016 — Niantic raises additional $5 million in Series A funding
- November 2017 — Niantic raises additional $200 million in Series B funding, led by Spark Capital
- November 2017 — Niantic acquires Evertoon, a social AR app for recording short films
- February 2018 — Niantic acquires Escher Reality, an AR company specialised in technology development and research