I recently stumbled upon a great episode of The Order Podcast, a Wizard Unite podcast channel that features several Wizards Unite influencers. In an episode titled “Who Will Play Wizards Unite”, members of The Order went through several interesting topics about the game. From initial discussions of the Wizards Unite release date, through the importance of viral marketing and comparisons with Pokemon GO, it’s a great episode to listen to and speculate about.
This episode of The Order podcast features these Wizards Unite youtubers:
Our thoughts on the episode
We’ve already compared Harry Potter versus Pokémon: franchise revenue, age appeal and geographics and we’re glad to see that we’re not alone here. Pokemon is more popular in Japan (and in Asia in general), but both franchises are on par when it comes to raw numbers. Wizards Unite can repeat the success of Pokemon GO, but it will be strongly influenced by the game’s launch and initial marketing, especially in territories where it is not as popular as the Pokemon franchise.
Depending on the state of the game at release, we expect a strong long term player base if the game launches in a relatively stable state (and with far fetched leveling goals). The majority of early Pokemon GO players were hooked on the grind and on the mystery of unlocking the Level 40 bonuses. We hope that Wizards Unite build on top of this and provide strong, long term goals as early as the initial release day.
We expect that people will be playing both Pokemon GO and Wizards Unite, side by side, forming a new “subculture” of mobile gamers called Niantic gamers. Similarly to how Blizzard gamers play multiple Blizzard games on the PC, we speculate that Wizards Unite will create this effect on the mobile platform. It is already observable with Ingress and Pokemon GO, but the effect will be amplified by Wizards Unite.
Demographically, we expect that the Wizards Unite “age group” will be the same as in Pokemon GO. According to a quote by Dan Fellman, the president of domestic distribution for Warner Bros. told the Wall Street Journal in 2010 the following:
“THE KEY TO THIS FRANCHISE IS 18-34 YEAR OLDS AND THEIR AGING PROCESS…. WHEN WE FIRST STARTED ‘HARRY POTTER’ AND CAST 10-YEAR-OLD DANIEL RADCLIFFE IN THE TITLE ROLE, PARENTS DROVE THEIR 10-YEAR-OLDS TO SEE THE MOVIES. TODAY, THOSE SAME KIDS ARE NOW DRIVING THEMSELVES TO THE MIDNIGHT SHOWS.”
In other words, Harry Potter content is often enjoyed by the similar age group as Pokémon and we expect this to roll over into Wizards Unite.
As far as player numbers go, we expect that Wizards Unite will have roughly the same number of players at launch as Pokemon GO did.