Wizarding World™ logo redesign brings news about upcoming franchise releases

Wizarding World
Wizarding World

Wizards, J.K. Rowling’s Wizarding World brand logo has been redesigned, with multiple Harry Potter websites being updated as a consequence. Curiously, the copyright and trademark information is separate from J.K. Rowling:

  • WIZARDING WORLD™ is a trade mark of Warner Bros. Entertainment Inc.
  • WIZARDING WORLD™ publishing and theatrical stage rights © J.K. Rowling
  • WIZARDING WORLD™ characters, names and related indicia are TM and © Warner Bros. Entertainment Inc. All Rights Reserved

J.K. Rowling’s stories continue to be the foundation upon which the Wizarding World is built, but the Wizarding World is an umbrella brand that covers all future installments in the Harry Potter franchise, including movies, games, plays and exhibitions (via Pottermore):

  • The hit play Harry Potter and the Cursed Child opens on Broadway this spring, before continuing on to new territories, including Melbourne, Australia, in 2019.
  • The second of five films in the Fantastic Beasts series, Fantastic Beasts: The Crimes of Grindelwald, comes to theatres worldwide in November 2018.
  • Scholastic, the US publisher of all the Harry Potter books, is having 20th anniversary celebrations for the original publication of Harry Potter and the Sorcerer’s Stone.
  • The exhibition Harry Potter: A History of Magic, a hit since it opened at the British Library in London last October, comes to the New-York Historical Society this October.
  • The new Portkey Games label will release two hugely anticipated games: Harry Potter: Hogwarts Mystery, coming this year, and Harry Potter: Wizards Unite.

As far as the new logo is concerned, it is comprised out of 9 wands that belong to notable (almost legendary) wizards from the Wizarding World:

  • Voldemort
    Lord Voldemort’s wand was significant for being the ‘brother’ of Harry’s wand – containing a feather from the same phoenix that provided a core for Harry’s. This phoenix was Fawkes, Albus Dumbledore’s trusted companion.
  • Ron Weasley
    Ron didn’t have much luck with wands – and initially went to Hogwarts using a hand-me-down from his brother Charlie. When the Whomping Willow destroyed this one, Ron finally got his own, made of willow and containing a unicorn hair.
  • Hermione Granger
    Hermione’s wand was made from vine wood with a dragon heartstring core. According to wandmaker Garrick Ollivander, a vine wood wand is a less common type, and tends to go to owners who ‘have a vision beyond the ordinary’.
  • Harry Potter
    Harry’s wand (described as ‘nice and supple’ by Mr Ollivander) was defined by its connection to Lord Voldemort, due to their shared wand core. As such, Voldemort struggled to use his wand to vanquish Harry, and had to seek another of greater power.
  • Albus Dumbledore
    Albus Dumbledore secured the Elder Wand, also known as the ‘Deathstick’, during his duel against Gellert Grindelwald in 1945. The Elder Wand is one of the three Deathly Hallows, and is known as the most powerful wand in the wizarding world.
  • Newt Scamander
    Newt’s wand is quite worn down, covered in dents and bangs, which certainly shows off his hectic lifestyle as a Magizoologist.
  • Porpentina Goldstein
    Tina’s wand is a sleek and simple design, which matches her smart, practical and no-nonsense attitude.
  • Queenie Goldstein
    Queenie’s wand is designed with an Art Deco feel, which reflects a 1920s style and Queenie’s taste in fashion.
  • Young Grindelwald
    Before obtaining the Elder Wand, Grindelwald used another. He would later become obsessed with the Deathly Hallows, and steal the Elder Wand from the wandmaker Gregorovitch.
0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments