Niantic acquires Sensible Object, a London based AR studio

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John Hanke Niantic Wizards Unite
John Hanke Niantic Wizards Unite

Niantic has acquired Sensible Object, the studio behind Beasts of Balance and When in Rome, merging it with Niantic’s London studio. Since 2014, Sensible Object has been developing unique tabletop games that combine physical and digital experiences. The financial details of the acquisition have not been released.

From Niantic’s official press release: “Sensible Object will offer support for its existing slate of titles during a transition period at the end of which the team will focus its efforts on building all new real-world AR experiences with Niantic as the core of Niantic London.”

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Niantic acquires Sensible Object
Niantic acquires Sensible Object

From Niantic’s perspective, the aim of the acquisition is to enhance real world events, but Alex Fleetwood, Sensible Object’s Founder, had a bit more to share: Joining Niantic feels a bit like coming home – back to the first game I ever ran. I’d played Journey to the End of the Night (a street game by the art collective SFZero) at the Come Out and Play Festival in New York, and brought it over in May 2007. 80 intrepid runners raced across the city, starting in Wapping and finishing on the beach by the Southbank Centre. It was the start of a scene – a unique melting pot of artists, organisations, tech companies, festivals, critics… and most importantly a diverse community of game-makers, able to experiment and create together. There’s so much value in this network – friendship, experience, wisdom, trust – and we can’t wait to connect it with the visionary promise Niantic offers.

The studio reassured that, while the Sensible Object team is moving on to new projects, customer service and app maintenance for our games will continue.

Sensible Object’s first game, Beasts of Balance, received an AR centric update recently:

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